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annette de lancey an advocate for small business

Annette de Lancey: An Advocate for Small Business

Annette de Lancey: An Advocate for Small Business

As many know, Annette de Lancey (Founder and Owner of CastCoverz!), is a HUGE advocate for small businesses. What started out as an “Aha!” moment, changed her life, and hundreds of thousands of her customers’ lives, forever. 13+ years later, CastCoverz! fun and functional products for the orthopedic patient has worldwide distribution, can be found on multiple channels (including Amazon and Walmart) and is in notable orthopedic clinics across the country. 

Ownership of CastCoverz! and dedication to her new business venture, She Makes Products to support women manufacturers, further shows her intent and passion for small business and small business owners. 

She was exposed to small business ownership as a child. Annette’s beloved father was a self-made, ethical, successful business owner. 

She honors his memory by passing on what he taught her to others and serves small business owners (SBO’s) as a certified SCORE business mentor. 

SCORE is “the nation’s largest network of volunteer, expert business mentors, and is dedicated to helping small businesses get off the ground, grow and achieve their goals. SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

Their mission (according to their website) is to “foster vibrant small business communities through mentoring and education. Their vision is “Every person has the support necessary to thrive as a small business owner.”

SBA (Small Business Administration) works to ignite change and spark action so small businesses can confidently start, grow, expand, or recover.

12 Best Small Business Spotlight Quotes


eZanga.com, a website developed to help people find information on the web faster and easier, has been spotlighting small businesses each week about their experiences with online marketing.  CastCoverz! is honored to be one of April’s spotlights.  “The basis of CastCoverz! online marketing strategy is that they are all about the customers.”

You can read the spotlight in it’s entirety, HERE!

Annette Giacomazzi and CastCoverz! functional & fashionable products that comfort orthopedic patients

After interviewing many small business marketers about their online marketing experiences over the past few months, eZanga has developed their very first “Best of” list of their favorite quotes, titled…

The 12 Best Small Business Spotlight Quotes

One of their top 12 standouts is a quote from CastCoverz!’s very own Annette Giacomazzi, “Without social media, we could have the best PPC (pay per click) and SEO (search engine optimization) program, but it would fall flat if our customers weren’t given an outlet to express and share their stories.” ~CastCoverz!

Click on the link above to check out the complete list of The 12 Best Small Business Spotlight Quotes.